We possess robust sample reach capabilities in the Chinese market, allowing us to precisely target specific, authentic consumer groups. For instance, an American food industry client engaged us to locate a group of mothers in first to fourth-tier cities in China, with infants aged 0-3, who had purchased competitor brands of infant formula in the past three months.

We utilized social media competitive-style topics to engage individuals who interacted with content related to infant nutrition or parenting, delivering surveys with pinpoint accuracy. Additionally, we leveraged behavioral tags on vertical e-commerce platforms to identify female consumers who had purchased infant nutrition products within the past three months, including those who had bought infant formula brands such as Beingmate, Feihe, and Mead Johnson.

By leveraging precisely targeted and authentic consumer sampling, our market research enabled the client to gain deep insights—driving a 5% increase in product awareness and an 8% improvement in market competitiveness in China.

We successfully helped our German client identify the target group of car owners in the Thai market through precise social media strategies and dynamic behavioral tags from our proprietary community.

Leveraging popular local social media platforms in Thailand, such as Facebook, YouTube, and LINE, along with automotive topics and car owner communities, we accurately targeted car owners aged 25-59 who had purchased new vehicles and were directly involved in the purchasing decision. By utilizing competitive-style topics within our community, we engaged users interacting with content related to automatic transmissions, and through real-time dynamic tags, we precisely identified genuine Thai car owners, ensuring the authenticity and accuracy of the sample.

Through this series of precise targeting and data collection, we provided our client with valuable insights into the current awareness of automatic transmissions in the Thai market and supported their future market strategies with crucial data.

Using smart social media strategies and advanced behavior tracking, we created fun, skincare-related competitive - style topics with AI that tapped into trending interests. This got real users talking and sharing on their own. In the end, we helped a European luxury skincare brand find the right target consumers in China — the ones who truly care.

By leveraging skincare topics and women’s consumer communities on platforms like WeChat, Weibo, and Little Red Book, we precisely targeted female consumers aged 16-59, covering the Super Prestige, Prestige, and Masstige consumer segments. Through the analysis of interactions on social media platforms and user interest tags, we identified individuals with a high level of engagement in skincare ingredients, skincare routines, and brand preferences.

Additionally, we leveraged data from China’s largest e-commerce platform, JD.com, and the largest third-party payment platform, Alipay, to further pinpoint consumers who had purchased specific skincare brands. We refined this targeting by analyzing behavior patterns related to product sustainability and ingredient awareness. Through these precise reach methods and data collection techniques, we ensured the authenticity and accuracy of the sample.

This enabled us to provide the client with valuable insights into Chinese consumers' perceptions and attitudes toward sustainability and skincare ingredients, offering crucial data support for their product innovation and manufacturing decisions.