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Jul 27

Apple’s Competition to the iPad is Amazon Kindle

The experience the two company has with, one with e-reader, the other with tablet.
The popularity on the two companies, Kindle is still selling like hot cakes, Apple will most likely dominates the tablet market at least till 2015, unless a company like Amazon set it’s course a hundred percent for tablets.

The key here is the Eco system the two company has. Its been proven by customers’ experience that buying impulse is the key to being half successful, while the other half is the device that provides buyer impulse. Although I think that competing against Apple head to head at this stage might be a little late, However, late is better than never.

The reason why I think Amazon has a chance is because of the Kindle Store and Amazon MP3, much like App Store and iTunes. Amazon has games for Kindle, that’s a start, next, a productive apps for the Kindle, then before Amazon release their version of tablets, release their SDK’s to developers so they can develop apps for it.

The distribution for Amazon can reach the masses thanks to the Kindle Store to its Amazon Tablets users. The Eco system is the key to success and both companies have that Eco system. The next step for Amazon is to create a tablet hardware that is at least in par with the next generation of iPad.

With rumors of Amazon with its dual screen tablets might be an overkill as a tablet, they don’t need to go as far as to be totally different than the iPad, because simplicity is better. As long as Amazon Tablet is as fast or faster than the iPad current A5 Processor, and the OS for the tablet is built surrounding the hardware capability, much like the iPad, rather than adding software as a functionality, much like Android, which makes the software slow to respond.

Amazon should learn from Google and Apple. Android and iOS and its hardware. The hardware is high tech for most Android Tablets, but the problem lies in the software. Instead of making the software wrapped around the hardware, so for instance, the way the gyroscope works on the Android, its slow to respond, which is a total opposite of the iOS. Amazon’s key to being half successful, better chance to compete is the ability, stability and reliability of it’s tablet device operating system.

The next important piece of software is the browser. Which Amazon should learn from Apple and RIM. The Web Browser SDK for RIM BlackBerry Playbook is the same as Apple iOS, supposedly agile and fast. Yet, the Playbook browser feels slow and chunky. It wasn’t satisfying as much as I wanted to. The browser is as important as the operating software itself, since the iPad is used mostly for browsing, I know it does because on my stats, 55% browse my site with the iPad. Why else would you get a tablet if it wasn’t for the browser, fast turn on from sleep and last long in battery life.

But why Amazon? Why not Microsoft, HP, Motorola, Asus, Acer, Samsung or Barnes and Noble?

Let’s go back and look at HP TouchPad. Their tablet has been out for less than a month, and the HP Slate 500 longer, but where’s the hype? Retailers had already lowered the HP TouchPad after setting their own price. HP mistakes to it’s release of HP Slate 500 Internationally hopefully won’t do the same mistake for HP TouchPad and release it Internationally like Apple did.

As far as Asus, Acer, Motorola goes, they’re just piggy backing on Android, so its a hardware with an OS added on top of it. They should have done what Apple did and integrate everything from the software to the hardware or vice versa rather than see what the hardware will look like and just slap on the software on top of it and hope that it works. Android itself is a nice piece of software, as well as the hardware made by Motorola and Samsung.

Although Android has it’s own Eco system with it’s Market Place, the problem lies within it. It is an open market, anything goes, even Android itself is open source. It’s an open arm welcome for lurkers, piracy, inhabitant of the unwanted (virus). The Android has an advantage over iTunes App Store though and that is, you can pretty much sell your apps on your own website without the Market Place and make a 100% of the profit rather than sharing it with the store.

The only good Android is from Google themselves. I say this because Google will update it’s software for it’s hardware. But if you buy Motorola with Honeycomb, or any other ones like Acer, Asus, and if there’s a bug within the OS or incompatibility issue, the update will either be long, or in many cases, will never have an update. Android OS lower than 3.0 isn’t made for a tablet or any device bigger than 4 inch as Google states it, so Acer with it’s 10 inch tablet Operating on Android 2.2 is pretty much an up-scaled OS. That itself is already flawed.

Barnes and Noble has a chance to become a competitor, but Amazon has a better chance. But Amazon has Kindle been longer than Nook, much like Apple has the iPhone before iPad. Experience is key to success, since at this stage, there is no room for trial and error, because Apple is already ahead. That’s just the way I see it and I hope something would come up to be the next contender for Apple iPad and win. I’m not an Apple fan boy, I just see the way I see and so far, liking what I see with Amazon after all these years. It’s time for a little change of pace in the Tablet industry.

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