Virtual Reality, Augmented Reality, or just Reality Check, it’s getting hotter, more and more companies are doing it to promote themselves to the younger generation. Especially for a company as old as Kompas which was established since 1965. We need to attract younger crowd and no better way to do it with Augmented Reality. Non-Digital medium is putting a stamp on the digital world, and below is the video of the newspaper header which came alive. There is a plug-ins for this to work and you also need the newspaper to view it. If you happen to be in Jakarta, Indonesia, you can check it out at http://www.kompas.com/ar. There are two versions of this, one was the newspaper header, the other one was for a bicycle commercial.
AR is perfect for interactivity, imagine a book that’s published in AR. A company in French published an interactive Augmented Reality book which comes alive. The only downside of this is that you need a computer to see it, without it, it would be just a book. Until any camera can be used to translate Augmented Reality programming, it will be a limited audience.
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Eberhard
Eberhard, twitter @powercx, likes to write as a hobby, and he loves the media. Likes to play with gadget toys, plays with any cool Software for smartphone, PC or Mac and writes his own review. His review is unbiased and not sponsored. Even though Powercx.com has been around since '96, he didn't start blogging till '98. His Tech experience is with Cisco Systems and Wells Fargo as an avid backend web developer with JSP, PHP, ASP, CSS, and Javascript as well as a part time Web Designer on the side does not end there.
This site is about all type of gadgets that he will encounter with. From cool Software that comes with the Hardware, or any Hardware that comes with heavy interest in the community. He will be posting at least two post a week.
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