I always wonder how much share they get and what we, as an advertiser and/or publisher (on the web), get in terms of percentage and at last, Google is revealing its split on AdSense: 68% to publishers for content ads, 51% for search ads.
Today, in the spirit of greater transparency with AdSense publishers, we’re sharing the revenue shares for our two main AdSense products — AdSense for content and AdSense for search. . . .
AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google’s costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites. Since launching AdSense for content in 2003, this revenue share has never changed.
We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations. As with AdSense for content, the proportion of revenue that we keep reflects our costs, including the significant expense, research and development involved in building and enhancing our core search and AdWords technologies. The AdSense for search revenue share has remained the same since 2005, when we increased it.
We also offer additional AdSense products including AdSense for mobile applications, AdSense for feeds, and AdSense for games. We aren’t disclosing the revenue shares for these products at this time because they’re quickly evolving, and we’re still learning about the costs associated with supporting them. Revenue shares for these products can vary from product to product since our costs in building and maintaining these products can vary significantly. Additionally, the revenue shares for AdSense for content and AdSense for search also can vary for major online publishers with whom we negotiate individual contracts.
Of course, we can’t guarantee that the revenue share will never change (our costs may change significantly, for example), but we don’t have any current plans to do so for any AdSense product. Over the next few months we’ll begin showing the revenue shares for AdSense for content and AdSense for search right in the AdSense interface.
Only if my revenue could be as big as those getting the 50% or more for Ad Networks rather than only getting 30% or less for BlogAds.
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Eberhard
Eberhard, twitter @powercx, likes to write as a hobby, and he loves the media. Likes to play with gadget toys, plays with any cool Software for smartphone, PC or Mac and writes his own review. His review is unbiased and not sponsored. Even though Powercx.com has been around since '96, he didn't start blogging till '98. His Tech experience is with Cisco Systems and Wells Fargo as an avid backend web developer with JSP, PHP, ASP, CSS, and Javascript as well as a part time Web Designer on the side does not end there.
This site is about all type of gadgets that he will encounter with. From cool Software that comes with the Hardware, or any Hardware that comes with heavy interest in the community. He will be posting at least two post a week.
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